The Greenolution Pitch
A few people have e-mailed me asking for elaboration on the Greenolution idea. To save you the time, the pitch is pasted here:
The world should have a site like traineo.com – but rather than track calories burnt as a community, it tracks money saved and co2 emissions reduced through green-technology usage.
Traineo.com has a live readout of calories burnt by all their members – if we had a similar readout for $ saved and emissions reduced it’d be an exciting spectacle for individuals the world over.
With over $10 trillion currently invested in greentech R&D, more energy-efficient products will emerge in the thousands. Greenolution.com provides a quick-list of the most proven & effective products available at any given time, and gives users a simple interface to report their product adoption.
We’ll provide simple code for widgets to be embedded on private sites\social networking profiles that show our live results of $ saved and co2 emissions reduced alongside our global goal of 1B tons reduced & that’ll be an attention-grabber. People who click the link can see a quick flash demo on how the site works and how to get involved.
If such a site were in existence, it shouldn’t have any trouble getting picked up by NPR, The Economist, NY Times, etc. That’s the pitch. I don’t have the details worked out, but if we get enough intelligent people collaborating on it, success seems likely.
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